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NFL hall-of-famer enters the cannabis space for athletic recovery Former Denver Broncos running back Terrell Davis is set to launch a CBD-infused beverage this spring designed for high-performance athletes. The Defy beverage will be the first in a collection of CBD products. Superfoods take center stage in specialty beverages Functional beverage launches were common in 2018, and their popularity is only expected to grow in 2019. At the Winter Fancy Food Show (WWFS) in San Francisco, small-scale brands showcased new drinks packed with functional ingredients.  Puration, Inc. announces a new website for its EVERx CBD Sports Water launched in conjunction with the debut of the all-new EVERx formula and packaging at the Arnold Sports Festival Increased demand for fortified drinks spurs growth in beverage machinery market Increased demand for fortified drinks – along with the emergence of new technologies which increase productivity – are helping make beverages the fastest growing sector in the F&B processing machinery market in the US. Hibiscus tea may help reduce cardiovascular disease risk, new study suggests A team of British and Nigerian researchers reported immediate effects that suggest a reduction of cardiovascular disease risk after study participants ingested a hibiscus drink.
It's no secret, the baby boomer generation is aging. According to the U.S. Census Bureau, the 65-and-over population will grow from 38.7 million in 2008 to 88.5 million by 2050. Beverage giants like PepsiCo and Dr. Pepper/Snapple Group are all-too-aware of these consumers waning taste for sodas – and their increasing thirst for healthier beverages. Beverage Digest reported recently, that sales of Diet Pepsi declined the most ever, dropping a staggering 9.3%. Michael Bellas, CEO of Beverage Digest, noted, the “beverage industry has undergone a seismic shift and this shift “signals a fundamental change in what consumers want from their beverages. Today, consumers are looking for beverages to offer much more than satisfying thirst. The primary shift has been to products that offer nutritional value while maintaining a satisfying taste using all natural flavorings. The beverage industry’s product response has come to be known as functional beverages. One area gaining significant attention recently is the functional tea category. With Americans consuming over 84 billion servings of tea annually with the Ready To Drink (RTD)  and Instant Powdered Tea (IPT) segments constituting the majority of the growth the potential for functional tea beverages is significant. This impressive growth potential of functional tea beverages is no surprise to early investors in two functional tea beverage start-ups acquired recently for huge multiples of their revenues.  Bai Brands who created an antioxidant functional tea beverage was purchased for $1.7 billion. On the very same day as Bai Brands was acquired, PepsiCo announced its $200 million purchase of Kevita Inc. KeVita makes five flavors of carbonated probiotic drinks. But, the holy-grail of functional beverages is the diabetes category. In its earliest stages, known as pre-diabetes, doctors and nutritionists agree that diabetes can be reversed with lifestyle changes. Not only can functional beverages play a credible and beneficial role for consumers with pre-diabetes, the addressable market potential for any functional beverage targeting the pre-diabetes consumer is enormous.  For healthy blood sugar and regular digestive health, nutritionists have long recognized the importance of soluble dietary fiber and even certain natural plant extracts. CEO Murray Fleming of Glucose Health, Inc. (Ticker: GLUC), which manufacturers a functional tea beverage sold nationally in the “Diabetic Supplies” aisle at Walmart, and which is the number one seller in its category on Amazon, cites numbers from the National Diabetes Statistics Report (“NDSR”) published by the Centers for Disease Control and Prevention. The NDSR concludes that 100 million Americans – one in three - are diabetic or pre-diabetic. Yet, even a modestly more active lifestyle and better nutrition can reverse metabolic syndrome and ward off the complications of Type-2 diabetes.  Glucose Health, Inc., was recently awarded the important trademark GLUCODOWN for its sugar free, caffeine free, functional iced tea beverage, which is clinically proven to help maintain healthy blood glucose, triglyceride and cholesterol levels.  Manufactured in the USA, GlucoDown is available in the most popular iced tea flavors, Peach, Lemon and Raspberry and provides support for healthy blood sugar and regular digestive health from soluble dietary fiber, vitamins, minerals and natural plant extracts More information on Glucose Health is available at
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Meeting The Demands Of An Aging Population With Functional Beverages
Baristas Coffee Company rolls out expanded wholesale platform for its new EnrichaRoast Coffee line. EnrichaRoast the new functional coffee beverage line from Seattle based Baristas Coffee Company which includes both a CBD and full spectrum hemp blend and was among the first to enter the CBD market within days of the Farm Bill signing has now been made available to retailers throughout the US through Baristas expanded wholesale program . Unlike earlier, more primitive attempts, by others who tried to use CBD oil to infuse coffee which separates and sticks to the cup, or hiding the CBD in sweeteners or other impurities, Baristas EnrichaRoast CBD Coffee drinkers get to enjoy Their Coffee  and CBD with a proprietary technology, introducing CBD to the beans after they are roasted. Barisats who introduced White Coffee to the mainstream consumer market is a leader in the artisan roasted specialty coffees White Coffee is a rarity and is developed using a slow and low heat roast that preserves a much higher caffeine level than a traditional roast. Because the beans have been under roasted, white coffee has a lighter taste than traditional coffee and is described as both neutral and nutty. For more information on what Baristas is presenting as The Next Phase Of The Coffee Revolution visit them at www.Baristas.TV
This Month’s Top 3 Emerging Spirit Brands
Avuá Prata Cachaça is rested in stainless steel casks before being hand bottled.  The result is a LUSH and CRISP spirit with subtle floral notes perfect for exciting new cocktails,
EXODO The World’s First Ultra-Premium Flavored Tequila, like the great wines and cognacs of the world are exceptional for a reason. After extensive research and development, we created the world’s finest sipping tequila.
Hellboy Hell Water is micro- distilled, hand bottled and styled in the old traditional process of making Southern Corn Whiskey in the Smokey Mountains.  Hellboy Hell Water Cinnamon Whiskey is 66.6 Proof, micro distilled in small batches and uses only the finest corn, natural ingredients, spring water, glassware and craftsmanship
Could This Be Bigger Than The Energy Shot Boom ?